DALL·E 2024-10-04 19.55.49 - data profiling

Your Data is Costing You: The Power of Data Profiling to Unlock Profitability

Today, we’re diving into a more technical yet crucial aspect of decision-making: data profiling. Did you know that only 3% of companies manage their data effectively? Most businesses fail to leverage their data’s full potential, leading to poor decisions and missed opportunities.

Data is only valuable when managed properly. Unfortunately, many businesses accumulate irrelevant or poorly structured data, often due to rapid growth, outdated processes, or simply overlooking the treasure trove of information they possess.

The Consequences of Poor Data Management:

Mismanaged data leads to costly misunderstandings, poor decisions, and ultimately, missed opportunities. Research shows that up to 30% of annual revenue can be lost due to poor data management practices, underlining how critical it is to fix this gap.

What is Data Profiling?

Data profiling is the process of analyzing, organizing, and improving the quality of data. It allows businesses to better understand the structure and relationships within their data, making it more usable and valuable for decision-making.

Why Bad Data Happens:

Poor data quality can arise from multiple causes—company growth, outdated processes, or failing to gather and structure data properly. These factors can lead to incomplete or inconsistent data, hampering overall business performance.

The Cost of Poor Data Management:

Mismanaged data leads to misunderstandings and wrong decisions, which result in wasted time and money. According to studies, poor data can account for up to 30% of a company’s annual revenue, highlighting the importance of managing data effectively.

How Data Profiling Unlocks Business Potential:

As someone who manages multiple companies, I know firsthand how crucial data profiling is to restructuring and maximizing business potential. It helps identify strengths and weaknesses in your data structure, ultimately aiding in strategic decision-making and operational optimization.

Even my favourite Raymond Reddington from The Blacklist said it best: “Every piece of information is worth something to somebody” when he was referring that all success even of his “business” is rooted in the right data management.

Data Profiling is a Strategic Necessity:

Data profiling isn’t just an operational necessity; it’s also a critical tool for strategic transformation and sustainable growth. It allows businesses to respond quickly to market changes and innovate effectively.

Practical Steps to Implement Data Profiling:

  1. Map your data – Understand what data you have and how it’s structured.
  2. Standardize data management processes – Create clear data governance rules.
  3. Invest in technologies – Use tools to efficiently generate and visualize data profiles.
  4. Conduct regular data quality audits.
  5. Involve your entire organization – Make data-driven decisions and educate employees on data literacy.

Conclusion:

Investing in data profiling can bring significant benefits to any company. Not only does it improve data quality, but it also opens new doors for growth and innovation. It’s time to stop seeing data as an operational cost and start using it as a strategic asset for success. Unlock your business potential by managing your data effectively.

Firefly A confident blonde woman standing out in a crowd, wearing unique, bold attire that contrasts

Why Ignoring Conventional Advice Led Me to Success: The Power of Staying True to Yourself

While reading an article on “The Growth Equation” (which isn’t about business), numerous memories surfaced in my mind.

How they “thought” that I could reach success

When I was younger, perhaps less experienced, but definitely less confident in myself, I used to receive advice like:
“Don’t wear a Kalava, it looks unprofessional.”
“Remove this sentence (When you decide to help people, you can’t fail) from your LinkedIn profile, it makes you seem soft and is more suited for charity.”
“Don’t be so strict.”
“Don’t be such a perfectionist.”
“You need to dress this way or that.”
“You look too young and innocent for your position.”
And much more like this.

Found my success, kept my true self

I’m not the type to blame gender, even though I’ve gone through a lot, and I definitely support other women. And I’m not here to cry about how badly I was treated. Quite the opposite! Do you think I listened to them? Those who truly know me are well aware that I never did :-).
I remained true to myself, even though it was supposedly in direct contradiction to potential success.
And yet, here I am.
I lead my teams in my way (and quite successfully). I handle setbacks in my own manner, and I absorb everything new in my own way as well.

I might sound contradictory now, as a coach who tries to help entrepreneurs (teach them) how to simplify their lives, but again, the opposite is true.
I’ve discovered that the first and main step towards success in any regard or field is knowing yourself and being in harmony with your true self.
With my holistic coaching methods, I help my clients, and multiple business owners, find a path that’s as tailored as possible.

And let’s admit it. How many billionaires are “normal”?

Stay weird! Stay true to yourselves!

DALL·E 2023-12-25 12.37.45 - A realistic photograph for a blog thumbnail, featuring a blonde-haired woman reading a book in a coffee store. The view is from behind, with her face

Shockingly Simplistic Book & BIG Reminder to Business Owners

I recently read the highly vaunted and recommended book “The One Thing” by Gary Keller.

The One Thing book is very interesting for aspiring entrepreneurs and even for the more experienced ones because it talks about the most often forgotten – focusing on the most important thing, the “One Thing” that changes everything, and moves you where you need or want.

The One Thing book is slim and easy to read, even for me, as a non-native English speaker. Although the book has often been a repetition of what I have been promoting for many years and I try to implement it at least partially for my clients (I probably shouldn’t openly say “beat it into their heads”), as I say. I’m definitely not a multitasking person.

Therefore, I hope that the author will forgive me and give you a few summaries and points from my point of view.

For Whom is this book really good? For business owners

The first thing I have to mention is why I think this book is good for multi-business owners. It very, very strongly emphasises the importance of prioritisation and effective time management (and here we agree). Individuals juggling multiple companies can act as a guide to focusing on the most impressive tasks (read tasks with the greatest impact) and avoiding distractions.

On the other hand, on the contrary, it may not be beneficial to experienced owners of several companies, because they are looking for more advanced solutions and this is a real basis to know.

Main 8 points taken from the book

  • The focusing question: What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary?
  • The importance of prioritization and focusing on the most impactful tasks.
  • The concept of time blocking and devoting uninterrupted time to your most important task.
  • The idea of building habits and routines to consistently work on your “one thing.”
  • The domino effect: Small, focused actions can lead to significant outcomes over time.
  • The myth of multitasking and the value of deep work.
  • Creating purposeful and specific goals.

From which you can take these 4 feasible steps:

  1. Identify your “one thing” – the most impactful task that aligns with your goals.
  2. Create a dedicated time block for your “one thing” every day.
  3. Practice saying no to tasks that don’t align with your top priority.
  4. Develop habits and routines that support your focus on the “one thing.”

And who likes quotes? These are the three that tell us everything and what you can take away from the book:

“Success is sequential, not simultaneous.”

“Extraordinary results are directly determined by how narrow you can make your focus.”

“The path of mastering something is the combination of not only doing the best you can do at it, but also doing it the best it can be done.”

Photo by JESHOOTS.COM on Unsplash

11 + 3 Tips for Managing and Reducing Stress as a Business Owner

Stress and work overload is often a neglected part of many entrepreneurs’ lives. Moreover, when a company grows, you have more companies, responsibilities increase and so does the risk of stress overload.

1 – Recognising stress and understanding its consequences

Be aware of signs! Stress hides behind many subjective symptoms, but if you are irritable for a long time, you feel overwhelmed, have difficulty concentrating, experience anxiety or even physical symptoms such as headaches, muscle tension or find it harder to sleep. It’s high time to do something about it. Stress has taken up residence in your life and unfortunately is the most common cause of serious health, mental and even relationship problems.

I don’t want to name individual ailments whose main cause is stress, but let me at least say that if you don’t start stress management in time, you may burn out, your productivity will definitely not improve and declining performance may even lead to financial strain.

2 – The benefits of breaks

It is very well documented (time blocking, pomodoro technique, 4-day work week) that taking breaks at work helps. And that’s why it’s still surprising how many people still insist on peak performance in long intervals and skipping rest.

Guys! Focus and performance are like a muscle. And even marathoners choose to recover and take a break after a race.

Find your ideal rhythm for you (I, for example, work in blocks and my partner is more comfortable with Pomodoro, someone else needs to switch off at least every Sunday, and another is fine with a long weekend once a month). It’s up to you but pause.

3 – Setting priorities

My well-known saying: “Busyness, does not mean efficiency.” applies doubly here. Busyness can easily tip over into overload.

A basic rule of prioritization:

– Do the least pleasant thing first with the greatest impact on achieving the desired goal (Eat that frog).

– Next up are the urgent matters that didn’t fall into the first category, and if not dealt with, there would be a problem (and no, isn’t 99% of all the activity you think you can do about that in delegation)

– And last, there are the activities that move us towards the goal.

And nothing more! And no question!

4 – Delegation of duty

Up to 70% of your work can be delegated to someone else… Yes, 70% (sometimes even more). Can you imagine how much time you would then have and how much trouble you would save yourself too?

Delegate! Delegate! Delegate!

The rule I would highlight above all others.

I recommend a gradual handover of duties to anyone lower down the pay grade capable of completing the duty properly. Yes, it will take a little work and explaining at the beginning (yes, it can be a hassle), but please realize that you as the owner don’t have to create Excel spreadsheets, order materials or even drive on the way to meetings. (As a reminder, the business owner’s job is supposed to be primarily strategy, then business, and then sometimes at the end operational)

5 – Mindfulness

That’s a brief interlude on breaks. Learn to switch off! Something different applies to everyone, and not everyone has the cells for meditation initially. In my career I’ve seen different ways that have helped different people (dance, watch a favourite episode of BigBang Theory, take a sports car ride, go to a game, play a sport, play one COD battle), just find a not too time-consuming activity that you can unplug at. I personally try this with guided meditations into my headphones (after receiving an ugly number of speeding tickets).

6 – Stay organized

Confusion and not knowing what to where, where you are supposed to be, and what is supposed to happen now, are like a recipe book for stress. Time management, a diary, notes or a creative secretary can remove up to 38% of your stress load. As for the minimalist desk set-up being organized, I have found that it really helps, but I have also encountered clients feeling very uncomfortable in an overly minimalist set-up. Either way, some degree of organization is needed, whether as a stress preventer or productivity helper.

7 – Improving communication

It can also happen that you are stressed out just because you don’t have good communication.

Misunderstandings can be prevented by being open without prejudice and by asking questions. The basic rule is not to prejudge and to ask questions.

A poor or non-existent communication matrix in a company can cause a lot of headaches.

8 – Process optimization

Just as an inappropriate communication matrix causes confusion and stress, processes are an equal if not greater culprit, and by that I mean unset or poorly set up processes. Not knowing who needs to do what and when is a pretty risky stress factor. This is where a closer look at your operations and executive team will help.

9 – Take time to stare

I can hear the sneer now about making time to exercise when you’re struggling to eat. I hear you, and yes I was there once too. However, based on many studies and years of experience, this extra activity feels like a time paradox. You add activity and then you have more time.

What is it? Substances released in the body during and after exercise act as stress relievers, boosters for your concentration and performance, pills to calm you down, viagra or even sleeping pills.

It’s not a miracle, it’s hard work because those muscles have to move to get your own pharmacy going.

10 – Eat healthy

A standard cliché for which Warren Buffet is a prime example of the exception proving the rule. Would you give your children and loved ones what you feed yourself? If not, then don’t eat it either.

It takes fuel to perform. Fueling the body relies on nutrients, vitamins and minerals taken from whole food. You also don’t put some breaded fuel full of chemicals in your sports car, you put the cleanest fuel possible. Don’t ruin your own engine and take proper care of it or your performance and sanity pistons will seize up.

11 – Get enough sleep

I know what Arnold says about sleep duration, but I also know what causes six hours or less of sleep… Besides a possible heart attack (which Arnold himself had) many other maladies. From increasing irritability, and decreasing concentration to permanent consequences. A grown man needs 7-8 hours a day to exercise, and a woman 8-9. Daily, my friends, not once a week.

I understand you’re thinking that this is time you can’t afford, but as is the case with exercise, adequate sleep helps for better performance, and even decision fatigue occurs more often/earlier in tired individuals.

12 – Avoid unhealthy habits

Drugs, smoking, alcohol. The holy trinity of unhealthiness. I really don’t think I need to reiterate the implications of this trinity and so just as a reminder: Forget it. It doesn’t improve or change anything, it just costs money and health and makes you feel worse afterwards.

13 – Prepare a strategy for a rainy day

Scouts have survived many with a smile just because of their motto “Always prepared”.

Life insurance policies were created from a similar perspective. Yes, it can be stressful to think about what bad things could happen (just for a little while), but just as your businesses certainly have contingency plans, have a contingency plan for possible tense situations.

14 – Get help

Whether you need a therapist, a sparring partner for a brainstorming session, or even just to the gym, one thing is for sure. No one achieves success alone. Consider what you struggle with the most and take courage, drop your pride and really get help. Remember, the best have coaches.

I’m 100% sure I didn’t come up with anything new today. We all kind of know deep down, we all know the theoretical part of it. But let me give you this little reminder that the practical part takes some effort and some work. And no, no pill is gonna take the stress away. Maybe it’ll relieve something somewhere, but at what cost? Stifling something else? Side effects?

If your boiler starts leaking, do you solve it by closing the door so you can’t hear the water dripping? I don’t think so.

You’re an entrepreneur and by your very nature you’re entrepreneurial and proactive and since we know the price of that nature it’s good to learn how to take care of yourself and handle stress management.

Photo by JESHOOTS.COM on Unsplash

DALL·E 2023-12-25 15.02.37 - A photograph of a business owner with ADHD. The image captures the individual in a dynamic, multitasking environment, reflecting the unique strengths

From Challenge to Triumph: Navigating ADHD Business Owners

I work with highly motivated individuals daily who want to achieve peak performances. And because my clients are entrepreneurs, the challenges associated with ADHD can be truly unique. Today, I’m going to dive into how ADHD can intertwine with high-performance business.

We’ll explore obstacles, uncover effective strategies, and draw inspiration from remarkable success stories that prove that ADHD can be a catalyst for entrepreneurial brilliance.

Challenges of business owners with ADHD

ADHD, or attention deficit hyperactivity disorder, is often associated with frequent impulsivity and inattention. Disruptions to productivity, missed deadlines, overlooked details, and sometimes a certain level of chaos, can lead to inconvenience.

For example, we can mention: keeping track of tax reports, impulsive product launches without proper preparation and research, underestimation of tasks, etc.

The ADHD mastery blueprint

As a coach, I often advise my clients to implement simple yet effective strategies to manage ADHD while excelling in their business ventures.

Here’s a plan for managing ADHD:

  1. Time management – Start planning from necessity (starting with sleep) and break it down into smaller/shorter tasks. If it suits you better, use visual tools to plan your time.
  2. Distraction – Minimize possible sources that could interfere with your focus and progress flow. Try to create an environment free of unnecessary imputes, remove clutter, turn off notifications, and consider noise-cancelling music or headphones.
  3. Self-care – Individuals suffering from attention deficit disorder often neglect themselves, do not follow a balanced diet and do not get enough necessary relaxation. By establishing constitutive routines, including eating and sleeping, is an ideal tool to improve an individual’s life.
  4. Reward – Even a small success is worth celebrating. After a small task, a piece of chocolate can come, after a lot of hard work, a moment with your favourite computer game, and in the evening, after a hard day, a new episode of the series. Everyone has their own. For me, it’s important to maintain a positive mood, healthy motivation and a desire to move forward.

Embracing of strengths of ADHD

It’s not just the challenges ADHD is also an incredible set of strengths that are just rewarding when it comes to business. You are creative and innovative thinkers capable of juggling multiple tasks at the same time. Breaking boundaries and pushing limits to the competitive edge is your domain.

Sometimes this “attention deficit disorder” oppositely manifests itself – hours spent on focused development down to the most detailed details.

Success stories

Many famous entrepreneurs have defied the preconceived ADHD box and are an example of how to be successful despite all the pitfalls associated with ADHD.

From Sir Richard Branson to IKEA founder Ingvar Kamprad to Michael Phelps demonstrate that ADHD, when understood and managed effectively, can be an asset rather than a hindrance in the business world. Their stories serve as inspiration for others with ADHD who aspire to achieve greatness in their entrepreneurial pursuits.


Years of working with my clients have taught me that success comes from embracing your uniqueness, and your unique qualities. Proper understanding and effective management of ADHD sites is a powerful asset to unleashing entrepreneurial brilliance.

Remember, ADHD is not a hindrance; it’s a unique perspective that, when harnessed, can lead to extraordinary achievements.